Mankind Pharma has announced the launch of Docflix – an OTT platform only for Doctors. The platform will have 20 different shows on varied subjects, a few shows include Science simplified, Legend inside the white coat, Stitch in time, Cardio Unflip, Digital for doctors, Medico legal Cases in India, Vantage point and much more.
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| Mankind Pharma launches Docflix for Doctors |
Leading expert doctors in Cardiovascular space have already partnered with Mankind to build reliable and authentic content that helps Doctors in taking clinical decisions faster and thereby aid in reducing cardiovascular mortality rate in the country (Cardiovascular diseases (CVDs) have now become the leading cause of mortality in India.
There are several platforms for Doctors to deliver routine content, however, with changing times content delivery formats have become redundant and repetitive. Also, doctors have limited time in our country considering the large gap of doctor to patient ratio. Considering this Mankind pharma is taking conscious steps to deliver engaging scientific content created by doctors specialised in their fields, in short, video formats.
Along with building scientific content through the expert team of doctors, Mankind pharma has also hired the National Institute of Design pass-outs team to ensure the best representation of data and figures, directors and scriptwriters who can weave science into a story to deliver the message in fun and engaging way. On the technology, side team is building an AI-enabled personalized interface to deliver individual experiences on the platform. Technological innovations are aimed to deliver convenience to consume content.
Announcing the launch, Dr Sanjay Koul, Senior President India Business, Mankind Pharma said, “We are happy to announce our launch in the Digital HCP engagement space with Docflix. It is a new age OTT platform with a wide range of scientific content tailored to various practice needs of Doctors. Design, Story and Convenience are 3 strong pillars of the platform that will deliver unique, authentic and reliable scientific content.
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